admin 
06.23.2009
We’re lucky to have Dominic Acello joining us as our Director of Sales. From his bio: “Dominic’s been in Search Engine Marketing since 2004, and has extensive experience tying Search into social networking and media opprtunities. He’s been noted by Microsoft’s research library as well as by SEMPO (Search Engine Marketing Professional Organization) for his [...]
admin 05.15.2009
Google’s now allowing advertisers to use trademarks – other people’s trademarks – in ad copy. To recap, Geico, American Blinds, etc… have long complained about Google’s old policy, whereby an advertiser could buy another’s trademark to trigger their ads, but not use their name/trademark in the ad copy. The thinking was that as long as, [...]
admin 05.08.2009
We’re lucky enough to have a high-volume perfume retailer as a client. For a variety of reasons, they dominate several channels, with particular success on shopping feeds, portals and comparison engines. In the three months we’ve been working together, we’ve followed a number of standard procedures: a complete re-org of the adwords account; a close [...]
admin 04.21.2009
What’s interesting about this to me, is that the coverage itself is very “the-sky-is-falling.” Of course Yahoo has been mis-managed, and of course they’re playing catch-up. Despite that, though, their earnings trend looks better than most DOW stocks. And they still have, what – the 2nd most popular name in the dominant media of our [...]
admin 04.20.2009
We just came back from a trip to Florida, where we did a two-day swing across the state visiting six clients. One of them, Bodylastics, was nice enough to give us sample of their products, and I have to say – we’re hooked. I’ll be using the system at home and reporting on progress [...]
admin 04.15.2009
Google’s rolled out some new conversion tracking. Whereas in the past, one could check off “conversions,” one can now choose between two types of conversions – ’1-per-click’ or ‘many-per-click.’” I suppose this serves a purpose, in that one person hitting the “submit” button twice on a registration page will now report as 1 lead, not [...]
admin 03.30.2009
As discussed here - and curiously, not on Yahoo’s own search blog – Yahoo seems to have made changes to their algorithm. The jury’s out on whether or not these changes affected the sponsored links, or just the “natural” results, but I will say that most of our Yahoo programs showed volatility over the weekend.
admin 03.20.2009
My friend Ammon Brown’s started a new blog detailing his rather scattershot approach to fill his weekends. It’s fun stuff - http://www.dartout.com/
admin 03.12.2009
Office photos from Mason Interactive’s offices.
admin 03.03.2009
Good piece of blogging over here. Nothing out-of-the-envelope, just good conversational analysis.