What is Social Remarketing?
admin 
07.27.2011
Well, if you have 30 minutes (I know, it’s a lot to ask) you can find out here. Many thanks to Dave for making this happen.
Welcome Kelly Sullivan to Mason Interactive
admin 07.23.2011
We’re lucky to have Kelly Sullivan here at Mason as a Project Manager. She understands the local advertising business with experience and intuition, and is an expert in seeing how online advertising can influence offline events. In her one short week has been instrumental in getting two new clients up and running. Feel free to [...]
How was the Internet Retailer Conference?
admin 07.03.2011
IRC San Diego was great. We met up with old friends, made some new ones, and found some great partners for our clients. 500 friends especially was great, and we’ve already implemented Order Groove for a client. We went with a push for what we call Social Remarketing – a bundled suite of services driven by [...]
Mason Interactive – Watch for Falling Account Managers
admin 09.09.2010
So the Account Managers all went rock climbing last week at Brooklyn Boulders, a great indoor climbing facility in Brooklyn. No programmers, designers, or Account Executives – just the account management team. And I thought it would be fun to post some pictures here for everyone to see.
Google Product PlusBox for Adwords.
admin 06.29.2010
So, the beta for PlusBox is over; it’s now open to the general public. And if you sell physical objects – as opposed to collecting leads or generating phone calls – you should be doing this. That’s our client, Luggage Guru, on the right side.
How The New year Holiday Effects Search Engine Marketing.
admin 01.05.2010
I wanted to share some data about how holiday search patterns affect PPC/SEM efforts. Holidays like July 4th, Christmas, & Labor Day – and really, any long weekend, too – usually wreak havoc on Pay Per Click marketing campaigns. It’s not that they’re across-the-board bad; it’s just that traffic levels are so volatile as to [...]
Geo-Targeted Landing Pages (or”…To Target Or Not To Target…”)
Jason 12.01.2009
I’d like to cover some landing page tests, and speak to how important they are. One of our clients’ most commonly asked questions is: “What page do we send our users to?” “Is more-targeted better?” “Should we consider the user’s geographical location?” We live and breath these questions, and the answer is simple: “Yes we [...]
Yahoo SSP is Being Phased Out
admin 10.19.2009
So, it’s true. Yahoo SSP is being phased out. Which I guess we all should have see coming, but it’s disappointing, anyway. For those who do’t know, SSP is Yahoo’s paid inclusion program, a way to get in the “free” listings. It typically converts better than any other source, but with a lower volume. So if [...]
Agency Sabatoge
admin 10.07.2009
So this week we saw an example of the absolute worst thing a client can have happen. We signed a deal with a new customer, to begin managing their Search Engine Marketing as of Oct. 1st. The old agency was upset – although in my experience, getting upset about that is counterproductive. The account averages [...]
Welcome Jason Lin!
admin 09.21.2009
Mason Interactive is pleased to announce the hiring of Jason Lin. Jason’s a long-time veteran of the Search Marketing world, going back to his days as a coordinator at Did-it in 2004. Following his time at Did-It, Jason moved to back to Guangzhou China, where he used his marketing knowledge in his family’s Gem Business. [...]