Brook 
09.25.2011
Mostly, because we deserve it. The team works really hard, and has been instrumental in keeping our client retention rates at the top of the industry. We don’t go out together as a group nearly enough, and it’s getting harder to do: we’re staring two new people over the next two weeks. In the meantime, [...]
Brook 09.25.2011
We had the good fortune to be part of another company’s 360 review of their agency. The client is a white-label manufacturer, and has recently moved to establish their own brand. They hired a well-regarded mid-sized agency to basically create this brand. After 8 months, they wanted a review, so an investor brought in A) us, B) [...]
admin 09.07.2011
As I wrote in ’09: [Her] choice is in-line with yahoo’s history of focusing on product, and I don’t mean that complimentarily. While everyone in Search Engine Marketing wishes Yahoo well and wants them to be a credible threat, I don’t see this appointment making that happen.” Despite public posturing, they focused on product first, user [...]
admin 07.29.2011
We have a client, a franchisee of a national chain. He used to be on one street in Brooklyn, then moved. His ex-partner bought his old shop, and then manipulated Google Places to say that this first shop, was still associated with the chain. Which it ain’t. So the ex-partner was getting the benefit of [...]
admin 07.28.2011
Well sure, glad you asked. We’ve got a few clients there, and are making it part of our monthly schedule. Here’s a photo with Charley and Patty Smail, the owners of Shelter Structures, one of our very first clients. I can neither conform nor deny that we were leaving a bar when this mid-day shot [...]
admin 07.23.2011
We’re lucky to have Kelly Sullivan here at Mason as a Project Manager. She understands the local advertising business with experience and intuition, and is an expert in seeing how online advertising can influence offline events. In her one short week has been instrumental in getting two new clients up and running. Feel free to [...]
admin 07.03.2011
IRC San Diego was great. We met up with old friends, made some new ones, and found some great partners for our clients. 500 friends especially was great, and we’ve already implemented Order Groove for a client. We went with a push for what we call Social Remarketing – a bundled suite of services driven by [...]
admin 09.09.2010
So the Account Managers all went rock climbing last week at Brooklyn Boulders, a great indoor climbing facility in Brooklyn. No programmers, designers, or Account Executives – just the account management team. And I thought it would be fun to post some pictures here for everyone to see.
admin 10.19.2009
So, it’s true. Yahoo SSP is being phased out. Which I guess we all should have see coming, but it’s disappointing, anyway. For those who do’t know, SSP is Yahoo’s paid inclusion program, a way to get in the “free” listings. It typically converts better than any other source, but with a lower volume. So if [...]
admin 09.21.2009
Mason Interactive is pleased to announce the hiring of Jason Lin. Jason’s a long-time veteran of the Search Marketing world, going back to his days as a coordinator at Did-it in 2004. Following his time at Did-It, Jason moved to back to Guangzhou China, where he used his marketing knowledge in his family’s Gem Business. [...]