admin 
06.29.2010
So, the beta for PlusBox is over; it’s now open to the general public. And if you sell physical objects – as opposed to collecting leads or generating phone calls – you should be doing this. That’s our client, Luggage Guru, on the right side.
admin 01.05.2010
I wanted to share some data about how holiday search patterns affect PPC/SEM efforts. Holidays like July 4th, Christmas, & Labor Day – and really, any long weekend, too – usually wreak havoc on Pay Per Click marketing campaigns. It’s not that they’re across-the-board bad; it’s just that traffic levels are so volatile as to [...]
Jason 12.01.2009
I’d like to cover some landing page tests, and speak to how important they are. One of our clients’ most commonly asked questions is: “What page do we send our users to?” “Is more-targeted better?” “Should we consider the user’s geographical location?” We live and breath these questions, and the answer is simple: “Yes we [...]
admin 10.07.2009
So this week we saw an example of the absolute worst thing a client can have happen. We signed a deal with a new customer, to begin managing their Search Engine Marketing as of Oct. 1st. The old agency was upset – although in my experience, getting upset about that is counterproductive. The account averages [...]
admin 05.08.2009
We’re lucky enough to have a high-volume perfume retailer as a client. For a variety of reasons, they dominate several channels, with particular success on shopping feeds, portals and comparison engines. In the three months we’ve been working together, we’ve followed a number of standard procedures: a complete re-org of the adwords account; a close [...]
admin 02.23.2009
Yahoo!’s announcement that they’ll be running rich media ads in the traditional search spots is a big step down an exciting path.
admin 02.11.2009
Just got this from a few clients: …We’re writing to let you know that in the week of March 23, 2009, the AdWords Smart Positioning beta test will be retired. Specifically, you can expect to see the following changes in your account XXXXXXXXXX and campaigns in the coming months: – Starting the week of February 23, [...]
admin 02.11.2009
Are there economy-specific tactics that can help your campaign? With more people out of work, should you take a new strategy to market? I think the answer is “yes,” and that foregoing DKI (Dynamic Keyword Insertion) is one strategy worth considering
admin 01.19.2009
What happens to companies who split the management of MSN,Yahoo and Google between different agencies, if MSN and Yahoo merge search capabilities?
admin 01.14.2009
Professionally speaking, there’s almost nothing I’d like more than to see Yahoo regain its toehold as valid alternative. This pick wouldn’t seem to push the company in the right direction.