admin 
06.29.2010
So, the beta for PlusBox is over; it’s now open to the general public. And if you sell physical objects – as opposed to collecting leads or generating phone calls – you should be doing this. That’s our client, Luggage Guru, on the right side.
admin 05.15.2009
Google’s now allowing advertisers to use trademarks – other people’s trademarks – in ad copy. To recap, Geico, American Blinds, etc… have long complained about Google’s old policy, whereby an advertiser could buy another’s trademark to trigger their ads, but not use their name/trademark in the ad copy. The thinking was that as long as, [...]
admin 04.15.2009
Google’s rolled out some new conversion tracking. Whereas in the past, one could check off “conversions,” one can now choose between two types of conversions – ’1-per-click’ or ‘many-per-click.’” I suppose this serves a purpose, in that one person hitting the “submit” button twice on a registration page will now report as 1 lead, not [...]
admin 02.11.2009
Just got this from a few clients: …We’re writing to let you know that in the week of March 23, 2009, the AdWords Smart Positioning beta test will be retired. Specifically, you can expect to see the following changes in your account XXXXXXXXXX and campaigns in the coming months: – Starting the week of February 23, [...]
admin 01.23.2009
Thoughts on Google’s positive earnings: The real test will be Q1 – Most big Q4 budgets were assigned in Q1 or Q2 of ’08. So yes, accountable media like search will hold up better than other platforms, but we’d expect a real decline to start now.