admin 
08.23.2011
Which Email Service Provider is right for your business? We send out millions of emails from each of the top ESP’s, and we know the strengths of each. We don’t force any one technology on our clients. Because we’re” technology agnostic,” we’re in a good position to judge each ones’ strengths: Who uses SMS? Whose [...]
admin 07.27.2011
Well, if you have 30 minutes (I know, it’s a lot to ask) you can find out here. Many thanks to Dave for making this happen.
admin 06.29.2010
So, the beta for PlusBox is over; it’s now open to the general public. And if you sell physical objects – as opposed to collecting leads or generating phone calls – you should be doing this. That’s our client, Luggage Guru, on the right side.
admin 01.05.2010
I wanted to share some data about how holiday search patterns affect PPC/SEM efforts. Holidays like July 4th, Christmas, & Labor Day – and really, any long weekend, too – usually wreak havoc on Pay Per Click marketing campaigns. It’s not that they’re across-the-board bad; it’s just that traffic levels are so volatile as to [...]
Jason 12.01.2009
I’d like to cover some landing page tests, and speak to how important they are. One of our clients’ most commonly asked questions is: “What page do we send our users to?” “Is more-targeted better?” “Should we consider the user’s geographical location?” We live and breath these questions, and the answer is simple: “Yes we [...]
admin 05.08.2009
We’re lucky enough to have a high-volume perfume retailer as a client. For a variety of reasons, they dominate several channels, with particular success on shopping feeds, portals and comparison engines. In the three months we’ve been working together, we’ve followed a number of standard procedures: a complete re-org of the adwords account; a close [...]