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Fuel to the Fire.

Google’s now allowing advertisers to use trademarks – other people’s trademarks – in ad copy. To recap, Geico, American Blinds, etc… have long complained about Google’s old policy, whereby an advertiser could buy another’s trademark to trigger their ads, but not use their name/trademark in the ad copy.  The thinking was that as long as, [...]

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Dynamic Keyword Insertion in a Bad Economy.

Are there economy-specific tactics that can help your campaign? With more people out of work, should you take a new strategy to market? I think the answer is “yes,” and that foregoing DKI (Dynamic Keyword Insertion) is one strategy worth considering

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