Why is a 360 Agency Review Good for You?

Brook 09.25.2011

We had the good fortune to be part of another company’s 360 review of their agency.  The client is a white-label manufacturer, and has recently moved to establish their own brand.  They hired a well-regarded mid-sized agency to basically create this brand.  After 8 months, they wanted a review, so an investor brought in A) us, B) an SEO-only expert, C) an affiliate-only expert, and D) an entrepreneur.  We all sat in an reviewed the agency’s Year To Date recap.

Keeping in mind that I’m basically reviewing a competitor, let me say that the agency is doing a great job.  Would we do some things differently, and would we charge by a different metric?  Yes, but they’re being fair and doing a good job.

What struck me as most interesting, was that the agency had the same hills to climb that we do – the client is unsure about how they want to define ROI; they feel like they should be more profitable, sooner; there’s confusion about how spending more leads to more sales; they don’t undertand the subtleties of online marketing – which they recognize and which is why they hired an agency – but they harbor some suspicion that the agency is “pulling a fast one on them” – which they are not.  This agency, again, is doing a really good job.

And all of this points to why we here at Mason Interactive are changing our approach in a bog big way.  More on that soon.  In the meantime, we’re available to participate in more 360 reviews.  We enjoyed it, and it was beneficial for us, the client, and the agency.  Please write us at sales at masoninteractive.com if you’d like us to be part of your next 360 review.