Yahoo SSP is Being Phased Out

admin 10.19.2009

So, it’s true.  Yahoo SSP is being phased out.

Which I guess we all should have see coming, but it’s disappointing, anyway.

For those who do’t know, SSP is Yahoo’s paid inclusion program, a way to get in the “free” listings.  It typically converts better than any other source, but with a lower volume.  So if an adwords account generated 30 sales a week at a 5-to-1 ROI, SSP might get 1 sale a week at 20-to-1.

We’ve often used it as a way to get in the door with a client – if they’re being managed by another agency, we say “Gotcha.’  Let us prove ourselves with these crumbs over here – crumbs they’re leaving by being greedy and not focusing on what’s in your best interest – and we’ll prove ourselves that way.”

SSP, you will be missed.