Agency Sabatoge

admin 10.07.2009

So this week we saw an example of the absolute worst thing a client can have happen.

We signed a deal with a new customer, to begin managing their Search Engine Marketing as of Oct. 1^st. The old agency was upset – although in my experience, getting upset about that is counterproductive.

The account averages 50 sales a day; looking in at 5PM on day one, Oct. 1^st, we only saw three sales. And the next morning, there were only six sales for the whole day. Of course, It’s nearly impossible that we could have done anything that disastrous – as it would be equally unlikely that we’d somehow so great to double their sales – in one day.

So we dug in at looked at the “My Change History,” and we see that between 9:59 and 11:59, someone made a series of changes. Approximately every 15 minutes, they made a series of bulk uploads, changing URL’s, Bids, and ad copies.

We’ll work through it, but it was very disheartening to see someone in our field be so malicious.