admin 
01.10.2012
Google announced today that Google + results are going to start showing up in regular ‘ol Google search results. The basis of our SEO program – anybody’s SEO Program, really – is getting links back your page. Google recognizes these links as “votes of confidence.” This makes perfect sense: I live in Brooklyn. Tony lives [...]
Tony Edward 11.15.2011
Mason Interactive Launches YouTube Video Marketing Google is constantly updating and fine tuning it’s search algorithm – and agencies scramble to stay on top of the changes. Google’s ongoing algorithm update code named “Panda” has been moving like a juggernaut and the aftermath has revealed some interesting changes. A big winner in the Panda updates [...]
Tony Edward 09.29.2011
Take Advantage of Your Sleeping Competitors Search Engine Optimization (SEO) is a marathon, a constant battle to get to and maintain good position. Your competitors are at your side, behind you, and sometimes ahead of you. So you have to be aware of how they are performing and take advantage of where they are failing. [...]
Brook 09.25.2011
Mostly, because we deserve it. The team works really hard, and has been instrumental in keeping our client retention rates at the top of the industry. We don’t go out together as a group nearly enough, and it’s getting harder to do: we’re staring two new people over the next two weeks. In the meantime, [...]
Brook 09.25.2011
We had the good fortune to be part of another company’s 360 review of their agency. The client is a white-label manufacturer, and has recently moved to establish their own brand. They hired a well-regarded mid-sized agency to basically create this brand. After 8 months, they wanted a review, so an investor brought in A) us, B) [...]
admin 09.16.2011
Mason Interactive to provide ROI-focused Social Media services for the Streb Dance Company. September 16, 2011 – Mason Interactive, a leader in the Social Remarketing space, announced today that it has been selected as the Social & Email Marketing partner for the Streb Dance Company. Reputation management, Facebook strategy, list-building and online sales are all [...]
admin 09.07.2011
As I wrote in ’09: [Her] choice is in-line with yahoo’s history of focusing on product, and I don’t mean that complimentarily. While everyone in Search Engine Marketing wishes Yahoo well and wants them to be a credible threat, I don’t see this appointment making that happen.” Despite public posturing, they focused on product first, user [...]
admin 08.23.2011
Which Email Service Provider is right for your business? We send out millions of emails from each of the top ESP’s, and we know the strengths of each. We don’t force any one technology on our clients. Because we’re” technology agnostic,” we’re in a good position to judge each ones’ strengths: Who uses SMS? Whose [...]
admin 07.29.2011
We have a client, a franchisee of a national chain. He used to be on one street in Brooklyn, then moved. His ex-partner bought his old shop, and then manipulated Google Places to say that this first shop, was still associated with the chain. Which it ain’t. So the ex-partner was getting the benefit of [...]
admin 07.28.2011
Well sure, glad you asked. We’ve got a few clients there, and are making it part of our monthly schedule. Here’s a photo with Charley and Patty Smail, the owners of Shelter Structures, one of our very first clients. I can neither conform nor deny that we were leaving a bar when this mid-day shot [...]